Information
Client : Sophia
Media : Logo
Logos and Brand Identity Tip: With all-due-respect to the graphic artists we love, they should not sit at the table when a logo design project begins. Pencil to paper comes well after the planning stage – which includes some very strategic conversations. What should an icon represent? How will it be used? Does it have a life-cycle? Are there intellectual property issues to consider? What are competitors doing? What are trend-setters doing and what are laggards doing – and which are you?
