Information
Client : Brookside Business Association
Media : TV Graphic
Tip: Signs, Still Graphics and Other Visuals
You just never know where and when you will have the opportunity to promote your company. From still television graphics to sponsored t-shirts to bar glasses, everywhere you turn there are opportunities to promote your brand. So how do you ensure you get maximum exposure? First, develop a brand standards guide. The brand standards guide will help you keep the most important elements of your product or service top-of-mind. It tells the user which advertising messages and visuals are mandatory and in what order. Elements like name, logo, tag line, location, phone number and website all have their place. A brand standards guide helps you create priorities and visually tells the user how those elements should be used to create better consistency and reader retention.
